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When it comes to cosmetic packaging design, there are several practical tips that can truly make a significant difference in enhancing the appeal and functionality of the product:
1. Brands that highlight products
The current consumption concept is that everyone pays great attention to it, so when designing cosmetic packaging, it is definitely a very important design skill to highlight your own brand as much as possible. Cosmetics brands play a huge role in sales, and brands can bring more additional profits to merchants. At the same time, the brand effect can also help enterprises to occupy a greater advantage in the fiercely competitive market, and the brand can enhance the value of cosmetics.
2. Emphasize the characteristics of the product
In the packaging design of cosmetics, it is also necessary to reflect some key information of the product, such as what function it has, how to use it, etc., to show the most valuable part of cosmetics in front of consumers, which can be symbolized by color. For example, the packaging of sunscreens can use bright yellow to symbolize sunlight, the graphics can be in the shape of the sun, and the function and characteristics of the product should be highlighted, so that the packaging design of cosmetics can leave a deep impression on consumers.
3. For different consumers
Cosmetic packaging design should be aimed at specific consumer groups. Excellent cosmetic designers can let consumers see the pictures on the packaging and feel that this product is tailor-made for them, which can satisfy consumers' shopping psychology. When designing packaging, it is necessary to determine the age, gender, and occupation of consumers.
As a professional cosmetic packaging manufacturing company, SUN NATURE has a professional design team and a large enough production scale, We have our own factory with 2,000sqm and more than 100 staff. We can manufacture beautiful and high-quality matching products for cosmetic companies Package. At present, we have designed and produced complete sets of packaging for many cosmetic brand companies. There are various types of packaging, mainly divided into paper packaging, plastic packaging, environmental protection packaging, etc. Paper packaging includes product packaging boxes, express boxes, Display boxes, handbags, paper stickers, hang tags, wrapping paper, etc.; plastic packaging mainly includes ziplock bags, zipper bags, plastic gift bags, plastic stickers, etc.; environmentally friendly packaging is mainly made of environmentally friendly materials: sugarcane paper, bamboo fiber, cornstarch, etc. Although you can put forward your customized requirements for packaging with us, we will try our best to meet the needs of customers.
Not only can we customize the packaging that suits the customer's needs according to the design provided by the customer, but if the customer has packaging design requirements, we can also let our designers provide design solutions for the customer. We are not only an industrial manufacturing company, but also a company that provides packaging solutions for enterprises. Sun Nature can provide one-stop service from design, production to distribution for global clients. If you are interested in our packaging products and services, please feel free to visit our website and contact us actively.
Add: No. 8 Building, Xinchengda Industrial Park, Wuhuan Road, Dongxihu, Wuhan 430040, China
(+86)18963979371
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info@snpacks.com
